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Helping to solve the plastic problem

No. 49 Handbags is committed to making this world a healthier and better place.  In addition, to choosing sustainable materials, No. 49 Handbags has partnered with CleanHub - an organization using technology to keep plastic out of the ocean by implementing waste recovery where there is none.   

For each handbag sold, CleanHub will collect 2 pounds of plastic. Their solution enables No. 49 Handbags to help fund and advance plastic recovery in coastal communities across Asia and Africa with the greatest risk of plastic entering the ocean. Collection efforts are fully transparent and openly impactful. Its TÜV SÜD ISO-verified AI technology is used to track and trace collection. Unlike alternative approaches that are focused on recovering plastic once it is already in nature, CleanHub is stopping it from getting there in the first place.

CleanHub's focus is predominantly on non-recyclable plastic waste like food wrappers and other single-use plastic. They intercept it before it can reach the ocean, collect, sort it, and then send it to cement plants that turn the non-recyclables into alternative fuel. This is then used to power the plants, which would otherwise predominantly use coal. It means that on top of protecting oceans from plastic pollution, we also lower the carbon footprint of cement plants. The entire process is tracked through CleanHub’s own Track & Trace technology, ensuring certified impact.

  • Plastic is durable and takes hundreds of years to decompose, leading to long-term environmental damage. Removing plastic from oceans is crucial for the health of marine ecosystems, human well-being, and the sustainability of our
    planet. It is an important step in mitigating the harm caused by plastic pollution and working towards a cleaner, healthier environment.

    It poses a threat to human health and safety. When plastics break down into tiny particles known as microplastics, they can enter the food chain and be consumed by fish and other seafood. As a result, these microplastics can ultimately end up on our dinner plates. The long-term health effects of ingesting microplastics are still being studied, but there are concerns they may have adverse effects on human health.

  • Plastic pollution in the ocean has a severe impact on marine life. Many marine animals mistake plastics for food and end up ingesting or becoming entangled in them, which can lead to injury, suffocation, or even death. Removing plastic helps reduce these harmful effects on marine ecosystems.

  • It impacts economies, not to mention, it is so gross! Beaches covered in plastic waste are unattractive and can deter visitors. The negative impact on tourism and coastal economies can be significant.

    Rainwater, wind and floods carry plastic waste from the land into the oceans. Safe recovery/intercepting of ocean bound plastic before it enters our waterways provides needed jobs in developing countries, improves tourism to coastal communities, keeps our oceans cleaner which also impacts our climate.